TOWN HOUSE
Consumers mostly buy Town House crackers during the holidays. Our challenge was to make them a year-round staple. So, we created a campaign that inspired holiday cheer all year round.
‘Tis always the season.
WE ROLLED OUT OUR CAMPAIGN WITH A MANIFESTO:
It’s never “‘Twas the night before Labor Day.” Or “let’s watch a Mardi Gras movie!”
The holidays are the most magical time of the year and we believe they should be celebrated all year long.
At Town house, ‘Tis always the season.
OOOH LA LA. I LOVED THIS ART DIRECTION. WE WANTED IT TO REACH INTO YOUR BRAIN AND WAKE UP THOSE WARM CHILDHOOD CHRISTMAS MEMORIES.
